Creative Iterations

This is the second version, made by a groupmate and the problem with this idea was that at that time the idea was to use the Curacao symbol because everyone in the group was from Curacao but later a new group member joined from a different country so we had to scratch this idea because it would not make sense anymore.

This is the third version after we scratch the Curacao symbol idea. Here you can see iterations of group iterating on different design styles and after we removed the Curacao symbol idea. Here we started iterating on different logo styles, and I worked on a colorful logo using four main colors from the moodboard: blue, yellow, green, and orange to represent our brand values.

This is the fourth version where we decided to combine the logo with the main colors and place the name Tera under it and we wanted the logo to feel more grounded but still vibrant.

This is the fifth version, where we moved on to the brand guide and made more logo iterations and as a group we voted for the logo we thought worked best.

After that this is the final version, where we showed the logo to our teacher and got feedback. He agreed that the overlapping letters could work, so we kept that design.

Our group have also tried to relate the colors with actual motivating word that describe the feel of our brand and core values. On the left you can see that our group put every words outside of the circle and on the right we put the words inside of the circle

This is the first version, where my group started making the poster using an Unreal desert scene with a planet in the background. The problem with this version was that it did not feel personal enough for the client.

This is the second version where one of my groupmates used AI to capture the client’s photo and make his head look like sand and they combined the desert scene and the sand head to create a stronger concept.

This version was needed because it clearly showed the project theme and the client’s identity instead of just a random desert scene.

This is the version which they combined it ended up looking like this:

After that, this is the third version and we tested different poster layouts, text positions, and fonts. As a group we voted on the options and showed them to the client.

this is the feedback where the client said the poster looks great and that the text and fonts match the Zandloper desert moody and reflective vibe.

Because of this feedback, this is the final version, which we used for the project presentation and showcase.

We also needed to make another side of the poster and this is also the first version of the explanation side of the poster, where we explained what the project is about. The problem here was that we were not sure about the layout and frame colors.

So we made multiple iterations with different outlines and frame colors.

We chose this as the final one because the lines matched each frame, everything fit together well, and it was easy to read.

This is the second where I noticed that making everything from scratch was not working, so I did some research and found out about quixel bridge and fab store. This helped me because I could use ready assets instead of making everything myself.

So I started downloading free assest from quixel bridge and I imported them into my unreal project and started building the desert area.

Here you can see I donwload and imported this desert pack asset from Fab store called Realistic desert pack.

this the third version after importing the desert asset pack, I could finally build a full desert scene with rocks, plants and sand. This version was much better than before because it did not look empty anymore.

From these assets I made a few versions with a giant hourglass and different background colors to match the moodboard and I showed this to Maarten to see what he thinks.

This is the feedback from Maarten, he liked the idea but told me he wants the desert scene inside the hourglass, not outside.

This is the 4th version and based on the client's feedback I decided to remove the hourglass idea and I worked on a more realistic desert preset and used my own assets to make it look better.

This is the 5th version after i started my preset scene , I made a grandcaynon-inspired desert scene using asset I got from quixel bridge. Down here u can see the assest and below u can see the scene that I made.

This is the 6th version where I used a third person camera to see the scale better and this helped me understand if the assets were too big or too small.

This is the 7th version and this time I shared my work with my groupmates to split the tasks and I used a external ssd to keep the whole project saved in one place, (you can use this link to go development and transferable production to see more about the external ssd). After that a groupmate made the desert look more detailed by adding details in it by using a feature in unreal called brush and using it put a lot more props/foliage in the scene. We also had to adjust the lighting as well.

*more in depth*